Producing Commercial Video? Here Is a Cost Breakdown

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Do you know that almost 90% of marketers make use of commercial videos in their marketing strategy? Videography has gained momentum in the business world. In the past decade, statistics have been able to prove the positive effects of video marketing. It doesn’t come as a price to see most businesses utilize it in their marketing strategies because it works so well!

Taking into consideration the services of a freelance video maker when planning your project is essential. Freelance videographers in Nigeria are very experienced with all kinds of agencies and clients, thus, bringing your project to life is not an issue. An expert videographer will have adequate knowledge on the importance of a high-quality video in advertising your business.

Thankfully, prices for freelance videographers in Lagos have not changed a lot over the past 10 years. With the increase in demand, freelance videographers typically charge per hour or for a day. Some even charge half-day rates.

No matter the kind of videographer you are searching for, three things will always affect the price of your project. They are; The type of video you want to create, its duration, and finally, what equipment and crew are needed to achieve the plan. 


What do you need videos for? Events, internal marketing or commercial videos? The duration of your video and what instruments required to create it will ultimately affect the price you have to pay for it. Are you on the verge of embarking on a new project? These are essential questions you need to answer:

  1.   What is the purpose of your video? Is it to advertise an upcoming product? Or you need a compiled showreel from your events? A product shoot would require a different gear, staff and filming environments as opposed to a video shoot for an event. (A professional videographer will take your answer to this question and create commercial videos that suits the goals of your business.)
  2.   What are the contents of your video? Explainer videos or training videos most of the time include voice-over recordings. The fee for narrators will definitely be different from those of actresses or actors. Basically, what this means is that the more crew required for your video, the higher your expenses. 
  3. Where do you want your commercial videos to be filmed? Perhaps, you have not decided on the location that suits your video, you may ask the help of your camera crew to suggest exterior locations or film studios. When you consider all these, this might slightly affect your budget. 
  4.  When you consider studio prices and when planning permits, your location is going to affect the cost of your video.

These questions are a good place to start when planning your videography budget in Lagos. But employing the services of a professional will give your work an extra touch.


The prices for your project may vary slightly depending on the specifics. We have made a list you can compare with when preparing your budget. This list covers the prices of videographers in Lagos from pre-production, production, and post-production.

Lagos Freelance Videographer Pricing Sheet:

  • B-Roll: 13% to 53% added to filming costs 
  • Video Rendering: $33/hour to $78/hour
  • ‘Miscellaneous Fees‘: $103 to $1003’s
  • Video Director: $23/hour to $253/hour
  • Video Editor: $63/hour to $178/hour
  • Script Writer/Marketer: $63/hour to $153/hour
  • Cameramen: $103/hour to $403/hour
  • Equipment: $23/hour to $103’s/hour
  • Narrators/Voice Overs: $103 to $403
  • Audio Files: $33 to $1,003


Whatever you need a videographer for, you do not need stress out when looking for a professional videographer.

 A professional freelancer videographer in Lagos can work with your budget and still come out with something fit for your company.

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