The usefulness and importance of infusing SEO into your content cannot be overemphasized. It not only increases the visibility of your content but more importantly, it sets it in front of people that are actively searching for it or something related. On-page SEO involves the art of writing to rank individual pages to specific keywords. While infusing SEO to your content, the focus should be placed on the content format, keyword optimization, title, and meta tags. 

As a blogger, you must have a well-structured content plan that meets the needs of your potential customers and is SEO friendly which makes it rank higher on search engines when people search for related articles. 

Crafting SEO content is no beans. However, there are a lot of ways to improve your website contents and keep them optimized. The key to conversion is your brand being at the right place at the right time with the right set of information to convince a potential customer. Below are three On-page optimization techniques you need for better content optimization. 

1. Optimize for featured snippets

Google, over the years, has adapted to the growing need for information in the split of a second. If you are ever considering improving your brand authority and driving more organic traffic to your website, you should work more on your featured snippet. Below are reasons why you should consider working on your featured snippets. 

• Drive more organic traffic to your website.

• Increase in backlinks 

• Rank your website for target keywords 

• Place your brand ahead of competitors on the Search Engine Research page (SERP). 

There are different types of featured snippets that Google displays based on the search query, history, and research intent. Let's look at three types of featured snippets and how you can properly organize your content for maximum optimization. 

List featured snippet

Ever searched for "how-to" content on Google? You will notice that such research will prompt a list featured snippet. Searches like this come up as a numbered list which is a great way to attract organic traffic.

To optimize your content, you can add a numbered list before writing other detailed sections of your copy. 

Paragraph featured snippet

A paragraph featured snippets briefly explains what your content is all about in 40 to 50 words. This is embedded with a link that directs ready to the rest of the content. You can achieve a paragraph snippet by conducting an on-page SEO and adequately formatting your content. 

The best place to position this featured snippet is in the first paragraph of your content. Let your reader have an idea of what your content is all about right from the start. You can also add a bit of summary about what each paragraph of your content talks about. This helps to keep your content optimized and trigger more paragraph featured snippets throughout your content.

Table featured snippet

Optimization is key, and it is essential you include various components that will help increase the visibility of your website. 

For searches that include data and pricing, it is important that you include an HTML table in your blog post to give a summary of different types of data or explain a process. 

Another reason why you should include an HTML table is that Google prefers it to other tables made in other computer languages. 

2. Format content for readers & robots 

SEO plays a massive role in the ranking factor of your content and website but, your customers should be the deciding factor when mapping out your SEO strategy. Their need is exactly the reason why search engines scout websites for relevant content that offers solutions to these needs. To make the job easy for search engines and potential customers, you must format your content in such a way that helps search engines and site visitors access and understand your content.

The key to more visibility and increase in conversion is creating content that readers and robots understand. From bullet lists to paragraphing, ensure that you format your content correctly. Let's see how all these can positively affect your content.

Use short paragraphs

Writing short sentences and paragraphs is a great way to engage readers. Keep your contents straight to the point and evenly distribute these points throughout your content. Properly format your contents as these would make it easy to read on any device it is accessed from. 

Short paragraphs make your content less bulky and easy to read.  

Break up text with H2 tags

Subheadings help to improve the SEO rating of your content. Add H2 subheadings to help decongest your content and make it easy to scan. This subheading allows you to include keywords at different sections of your content, which ultimately improves your Search Engine Optimization. Let's share a few tips we think can help you make the best use of subheadings. 

• Add H2 subheadings to every 300 words 

• Insert H3 headers with an additional 50 words of content for each section when appropriate.

• Use target keywords in subheadings.

When your contents are relevant and easy to read, you are sure to increase traffic. Break up your content with H2 and H3 subheadings, as this on-page SEO tactic is a great avenue to include keywords to achieve maximum results. 

Use bullet points

 Bullet points allow you to summarize your points while still clearly stating important information. Bullet points are a definite way to improve your on-page SEO. Here are reasons why you need to include SEO in your content:

• It makes texts easier to read on any device.

• Highlights key points to increase the rate of conversion

• Bullet points can also be embedded with keywords and internal links that guide a customer through your offering. 

3. Add a FAQ section & FAQ schema

The goal of SEO is to make it easier for search engines to locate your website. Creating a niche, posting relevant content, and adhering to various SEO regulations are essential in boosting the visibility of your website. 

When included at the bottom of your content, Frequently Asked Questions are a great way to answer potential questions of your customers. To get more value for your money, you can include a FAQ schema at the backend of your content. Here are reasons why you should include a FAQ schema in your SEO strategy.

• You can add links to internal blog posts in your FAQ schema to prompt more engagement

•  Increase in website clicks and impressions.

• It also improves visibility. It ranks you above other competitors. 

• Most importantly, FAQ schema helps to drive organic impressions to your website. 

Upgrade your SEO marketing strategy today. The goal of every SEO strategy is to get your message across to your target audience. On-page SEO techniques can help you experience an increase in conversion rates. Utilize these SEO optimization tips, and you are sure to see an increase in click rates and engagement.