The trend of going to photography studio to capture memorable events is increasing daily, most of the photos are shared on Snapchats, selfies, Instagram posts and a lot more, art photography has come to stay.
Maybe you are drawn to colourful scenes, excellent views, and can instantly tell the difference between what is photogenic and what is not.
Your favorite tool is the camera, and you love taking great pictures. With all these in check maybe you have been wondering if you should pursue a career in photography.
The business of photography is both about the skill and hard enterprise management.
If you are considering a career in this path, you would have to make tough decisions, network, track transactions and put all your effort into it. This is the only way to achieve the desired results.
Whatever happens there would always be benefits to opening your studio. Apart from the fact that you would be your own boss you also get to make a living doing what you love.
There is also a high chance that you will make a lot of money if you get your business right and take proper measures to grow your business.
Expert photographers are in high demand, and you can also join the train with a lot of practice and experience.
Are you having challenges finding how to proceed? We have just what you need! Here are some basic things we feel you should know on setting up, sourcing for funds and attracting the right clients.
The Steps You Should Take
1. Get Trained
With the high usage of smartphones and instant selfies, you can easily get carried away to think that learning photography is not a big deal. However, top-notch photography is seldom produced by rookies.
Awards for best pictures are never handed to random persons with little or no training in the art of capturing life’s moments. They are given to skilled individuals in taking impressive pictures.
You can choose to either work in an established studio or attend a photography studio. For the best results, you can work as an apprentice or take a course in photography.
While running a course, you can grasp things like lighting and photo editing, camera angles, and the experience of working in an actual studio which lets you have an idea on how to run such business.
Whichever you decide to go for, be sure to learn as much as you can. You will gain a lot by doing so.
2. Research The Market
Hold on a minute! Are you all geared up to venture into a photography business? You need to do proper research and have a feel of the market before you begin.
An apprenticeship could give you an insight, but you may need additional information before deciding on the best location and clients for your business.
Interact with other photographers and ask them essential questions on their practice.
What types of requests come in most frequently? What kind of customers bring in the most revenue? Current trends in practice?
Where are the hot spots for the photography business in your town or city?
3. Decide What Services You Will Offer
It is not a bad idea to run a multipurpose studio that caters for social events, private shoots and corporate shoots.
If you have what it takes then, by all means, go ahead, some studios even offer cinematography services.
But if your startup capital is limited, then you may consider starting with few services instead.
The most important thing is to deliver valuable and top-notch services to your customers that they keep coming back for more.
You will have to specialize further in the future or expand beyond your initial scope if you want to offer higher-priced premium service.
An accurate understanding of the market you will be operating in, and your resource constraints will be vital in making the right decisions.
4. Draw Up A Budget
A better approach to achieving desired results is to write a business plan detailing explaining your business and its short and long term goals, opportunities and challenges it might likely face, and how you intend to achieve these laid down goals.
Before drawing up your budget, write a comprehensive list of the things you’ll need to start the business: a camera, lighting, laptop, tripod, a studio space, photo editing software, power, etc.
Find out the overall cost of these. Will you be able to afford them? Will you be able to pay in instalments, if you want to? How do you hope to achieve this?
5. Secure Financing for the Business
If you have saved up for your photography business, that is great! But it is still possible that you do not have enough to take care of the basic costs, right? How then do you intend financing it?
Family and friends can help out, which is usually the first go-to option beside personal savings. Another option is taking loans although you stand more chances of obtaining one if you are already in business.
If you want your business to be recognized by regulatory authorities, then do not forget to stop by at their office.
7. Find a Location and Purchase Equipment
The choice location for a photography studio should be one that is easily accessible. It should be located in a suitable environment, so that your clients would feel more comfortable.
8. Kick-Off and Start Marketing
Congratulations! You have secured the basics. You are ready to begin operations and start attracting customers. Tell family, friends and everybody you come across about your new photography studio business.
Word of mouth is still one of the adverts. Never fail to mention what you’re up to when the chance presents itself.
Finally, take advantage of social media, as most businesses are expected to have a strong social media presence.
Showcase your works at intervals, and you will be surprised to find people contact you for similar jobs.
Praxis Studios is a results-driven Digital Branding Agency that focuses on effectively creating awareness for companies looking for exposure to their brand. Our team is led by game-changing developers, graphic artist, animators, presenters, creative writers and digital advertising veterans with decades of experience.