Engaging video content types people love to watch

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2020 has witnessed consumers watch more videos like never before. Over the past decade, content marketing has undergone a whole lot of transformation, and video continues to emerge from all angles. It is, without doubt, the most effective strategy you can use to communicate with your audience. Especially in our age of smartphones and mobile marketing, it is almost impossible to resist video contents. 

Take a look at these numbers:

  • 93% of companies claim they got a new customer because of their video content on social media.
  • Each month, 85% of Internet users in the U.S. watch video content.
  • 63% of businesses say that video gets the best return on investment (ROI) on social media.
  • By 2021, the average person will spend 100 minutes every day watching online videos (a 19% increase from 2019).

Yet, despite all the potentials of marketing using videos, many companies are still sceptical. Many of them still believe it is easier to produce case studies, blogs and white papers. However, when compared, the idea of regular, fresh and unique video contents is a daunting prospect. 

The truth is that video marketing is effortless. You need to get familiar with the type of video content people are attracted to and let your content revolve around it.

All of these leads us to the question: What are the most engaging types of video content that viewers love to watch?

-Here are 17 of the best video content ideas:

  • Vlog
  • Behind-the-Scenes/Company Culture
  • Interview/Q&A
  • Webinar
  • Event
  • Presentation
  • Tutorial/How-To
  • Product Review
  • Testimonial
  • Animation
  • Live Streaming
  • Brand Film
  • Video Emails
  • 360
  • User-Generated Content
  • Contests/Giveaways
  • Personalized Video

If you are not seriously considering using video advertising in 2020, I think you need to have a rethink. Not only will your brand be missing out on massive opportunities to engage your audience, you may also lose a lot to your competitors.

With a great content marketing strategy that puts your brand, your audience and your goals into consideration, you can create video content that gives your viewers value for their time. Ultimately, that’s what compels and converts.

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