Digital Marketing Masterclass
Learn how to effectively integrate digital marketing methodology into any marketing strategy
How to get your first 1,000 customers using Social media marketing, Video Marketing, Content Marketing, and PPC Advertising.
Day 1 Session: Digital Marketing Fundamentals – Brand Positioning
Learn to navigate the digital media ecosystem. This session provides a comprehensive introduction to digital marketing and the interactive advertising industry. We will teach you about how the industry is structured, and how digital media is bought, sold, used and measured. The interactive classroom format provides plenty of time for class discussion and exercises to test your knowledge of the basics of digital advertising.
Day 2 Session: Facebook and Instagram Ads (Part 1) – Sale like a pro
In this session, We will teach you how to set yourself up for success with Facebook ads. You'll learn how to build a Facebook strategy that gets you results – including how to choose the right types of Facebook ads to fit your unique business goals. We take you through the three phases of Facebook advertising (Connect, Commit, and Close) and which of these phases you should test and optimize first before moving on to other ad types. Finally, we cover the most common mistakes we have seen people make time and time again with Facebook advertising so you can steer clear and can see success even faster.
Day 3 Session: Youtube / Google Ads – Sale like a pro
You will get a 360-degree exposure of Google Pay per Click network and an in-depth understanding of major aspects of Google Ads Network like Search, Display, Mobile and Video. After completing this session, you will be able to ideate and execute Google campaigns using different channels like Search, Mobile, Display and Video. You will internalize different strategies for optimizing your campaigns and improve ad quality. By the end of this course, you will have a solid grasp of Google Ads Network and you will be job ready.
Day 4 Session: Email Marketing, Funnel and Conversion
In this session, you'll learn one of the most powerful marketing technique - Email Marketing. We will help participants learn email marketing strategies, including creating effective advertisements to promote products and services. This Email Marketing and Funnel session emphasizes on advanced marketing strategies using emails and funnels in creating effective advertisements to promote a product or service, to request business, solicit sales, build loyalty, trust and create brand awareness.
Day 5 Session: Social Media and influencer Marketing
Influencers have a way of boosting sales by upto 300%... Learn how to content with influencers, negotiate pricing and have them do your marketing for you. You will also learn in this session how to build and manage your social media accounts using web tools you never knew about.
Day 6 Session: Search Engine Optimization
Having a website is one thing, getting it to take over the serp is another thing. We will guide you through the step by step process of ranking your website on the first page of Google. We will not just show you how to, we are also giving you the exactly template and procedures we’ve used to rank several website on Google first page.
Day 7 Session: Content Development and Marketing
In this session, we will guide you through the steps need to take create jug dropping content for your social media and websites… you’ll also learn how to write impressive content to sell anything on the web. It does’nt matter if you suck at writing, if you must be at selling, you must learn how to craftout compelling copies.
Day 8 Session: Mobile and Video Marketing
Video is the power of the web right now. Video Marketing is the new way of selling, let us show you how to make sales video even if you’ve never held a camera before. We will show you how to create a video sales script uptil how to bring your video to live using your phone or camera. You will also have access to our studio equipments to shoot your videos.
Day 9 Session: Web Graphics (Canva Premium)
Ever wonder how bloggers and web enthusiasts create powerful and compelling web graphics? the answer is simple, Canva. In this session, we're going to work you through the process of creating amazingly stunning images that will leave your audience in Aww.
Day 10 Session: Facebook Ads and Instagram Ads (Part 3) (Retargeting, Remarketing and Pixels)
Retargeting is the most important aspect of Facebook/Instagram Ads as most people will never make a buying decision same day, would you rather loss or keep stalking them with your ads at a cheaper rate? This session will cover hands-on everything about Pixels, Retargeting and Remarketing.
Day 11 Session: WordPress – Blog, Funnel and Websites
In this session, we’ll explore the fastest way to setup your website, blog and funnels using WordPress. You'll discover tools and plugins to speed up your website and best practices to skyrocket to the top of the search results page. With this new knowledge, you’ll be able to make changes that positively impact your websites and funnels and see real results.
Day 12 Session: Career in Digital Marketing (Upwork, Freelancer, Fiverr)
People are banking as much as $1,000 from Freelance websites. Are you still in the dark… Join us as we unveil the deep secrets of earning consistently on Upwork, Freelancer and Fiverr using what you’ve learnt in this training.
Day 13 Session: Free Digital Marketing Options – No Budget, No Problem
In this session, we will teach you how to power your digital marketing with free tools. The best alternative tools you need to take your business off the ground without any out of pocket expenses… We won’t live you on a trial and error point, this will hands-on in class so you can implement along side.
Day 14 Session: Collection of Certificate/Graduation Party
This is the last part of the training. The collection of Certificates and graduation party will take place on this day. We will make available lots of things to make the day a memorable one.