7 SEO Rules Every Marketer Should Know

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If you want to be found by your potential customers, you need to consider using SEO rules to master the search engines. There are a lot of ranking signals that aid in determining search results. These include keywords, link structure and time on site to mention a few. When you create quality content and follow best practices you will be rewarded. If you do not get rewards, then be sure to expect the wrath of Google. Some marketers have gotten punished with poor research results, all thanks to Google weeding out low-quality content. Remember to keep this in mind when considering whether using a black-hat Seo technique or not. So, if you plan to use SEO rules in your marketing campaign, remember to abide by the rules. If you are planning to develop a content strategy, here are seven seo rules we feel you should keep in mind.

1. Never Abuse Keywords

Keywords tell search engines what your page is all about. Several years ago, marketers made use of a particular keyword repeatedly to signal to Google that they are relevant to that term. 

The idea is this if Google ranked you #4 for a keyword you use 10 times, then it would rank you #1 if you used it 20 times. I know math is hard, but that makes sense, right?

Well, this was short-lived. Marketers who used keyword stuffing to manipulate search results end up finding themselves without traffic. Keyword stuffing does not only make content read like trash, but it also reduces ranking signals. Here is what we are trying to say. Google makes use of time on site as a ranking signal. The longer a person stays on your website, the more relevant it appears to Google. 

If your contents are unreadable because it is jam-packed with keywords, visitors may leave your site in a flash. When Google detects visitors leaving your website in a fast pace, it knows that the quality of your content is not worth ranking and below standards.

The best way to go is to use  LSI (Latent Semantic Indexing) keywords in your content. The best thing is to create a few keywords you want to rank for but use them sparingly (2 to 3 times for a 500-800 word article). Then use LSI keywords through the article to supplement the main ones.

The biggest mistake you can make as a content marketer is “Keyword-stuffing.” It does not give your readers a pleasant experience, and worst of all, your page gets ignored by google.

2. Don’t Compete for Crowded Keywords

Do your regular keyword research. Remember, though that making use of common keywords may not be the best strategy, especially when over 70,000 people are using the same keyword. Look for unique keywords that are relevant to your message but not commonly used by others. These 7 SEO rules  focus on this as it helps you rank higher with ease. Try to set up your keywords and their synonyms in a way that they compliment each other well. This allows your writers create contents that sounds natural to readers. You can make use of crowded keywords, but make sure you use them as synonyms to your keyword.

3. Create Unique Content

Your SEO journey is never complete without generating unique content and these seo rules must be a priority if you must have a unique content. The quality of your content is as important as the SEO strategy it is designed for. Let look at it like this…

If there is nothing unique about your content, very few people will read it. 

The fewer people read your contents, the less ranking signal is sent to Google. You need to provide something your readers haven’t seen before.

4. Don’t Use Low-Quality Links

A lot of focus is directed towards incoming links that most people forget the importance of external links too. You must ensure that your external links lead to quality contents. Don’t just link for the sake of linking or you will shoot your SEO strategy in the foot. 

Bad links can upset site visitors and affect your Google rankings. The more reason why you need to update your website regularly. 

Take your time, and choose links that are impactful, relevant, and from sites that have been around a while. These are the kind of relationships that you want to build and sure to receive a reward from Google. 

With that in mind, I will also recommend NOT linking to content that already ranks high for the keyword you are trying to rank for. Finally, You can check links on your website with your browser extension. 

5. Update Your Site on a Regular Basis

Ever been to a website filled with cobwebs! Yes you guessed right, they have not been updated in a long while. I am sure you didn’t give it a second glance before you exited the page.

 Stay active and ensure that you update regularly on your website. It is outrightly impossible to rank high from an inactive domain. 

Dont be hesitant to update your content. You will see articles with hat notes all the time that say “updated for 2017” or something similar. You can update content that isn’t ranking in an attempt to get it higher in search results. results.

6. Follow Google’s On-Site Optimization Guidelines

Google is continually updating its best practices, so ensure you always update. Most changes are minor, but you need to update nonetheless. 

If Google does something minor like devaluing URLs with specific keywords, this is something you need to know when creating content 

So make sure you stay up to date!

7. Keep an Eye on Your Site Speed

Another thing to pay attention to is the speed of your website. Ensure that it is fast and responsive. I understand that you have heard this over and over, but its importance cannot be overemphasized. 

Let me ask you this question if the speed of a site is not essential, then why did Google invent AMP? Exactly my point!

You should check how your site functions on a daily basis. If you notice that your site is speeding down, you need to find the root cause. 

 Use a tool like Pingdom to find any bottlenecks and analyze your load time.

Type your URL into the search bar and click ‘start test’.

After a few seconds of analyzing, you’ll get a breakdown of your website’s speed and performance. 

Check the speed regularly, especially after large updates. A good rule of thumb is to run a general test like Pingdom at least once a week.

Final Thoughts

As you expand your marketing strategy and build relationships, the little things you do will make the difference. Pay attention to simple SEO techniques and you will surely be rewarded with better search rankings. 

Even if you’re not ready to implement a full blown strategy, taking the time to set-up some basic search-friendly elements can still yield results.

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