A blog (blogging) is a discussion or informational website published on the worldwide Web consisting of discrete, often informal diary-style text entries. Posts are typically displayed in reverse chronological order, so that the most recent post appears first, at the top of the web page. Wikipedia
Write like you talk.
Mistake: Your writing is too stiff.
Writing for a blog is not the same as writing a term paper. But most of the time when bloggers start out, they only have experience with writing a term paper. The problem with this is that writing a term paper is not the same style as writing what people enjoy reading.
Let’s be honest with ourselves, most people would not read your post from start to finish. If you want to keep their attention on your post, you need to write in a style they can easily read.
Solution: Try to write blogs that feel personable.
You can actually be conversational in your writing. In fact, it is the best form of blog writing. The more relatable your writing is, the more your readers are likely to enjoy it. People want to feel like there are real people behind the computer and not some robot. So try to loosen up a bit, get rid of the jargon and throw in some contradiction. Don’t forget to add a pun or two because that is how real people talk and that’s what people like to read.
Make your point again and again.
Mistake: You digress.
Although it is important that you add your own personality to your writing, how about you don’t let it take the spotlight. It’s one thing to add a bit of your personality into whatever topic you are writing, but it can be chaotic if you add too many personal experiences that it overshadows what you are writing.
Try not to digress too much into personal analogies. You cannot guarantee their undivided attention because they are not obviously sitting in front of you. If they get bored they would bounce from your article.
Solution: Repeatedly assert your argument.
To keep the attention of your audience, make sure that you restate your point at every section of your article. The best blog posts are centred on a topic which is delivered gradually throughout the post.
Start with a very specific working title.
Mistake: Your topics are too broad.
When people kick off their blogging career, they mostly want to start with big topics like:
“Business Best Practices”
“How to Do Social Media Marketing”
“How to Make Money on the Internet”
These topics are way too broad. There are so many details and questions in them that you may not be able to answer them all. Also, when your topic is more specific, it tends to attract more targeted audiences, which is higher in quality and conversion rate. So, to really get your blog going the most short-term and long-term benefits of blogging, you’ll need to get way more specific.
Solution: Begin with a clear, concise idea.
Creating specific blog topics is very important in knocking your first few posts out of the park. Don’t forget the importance of a working title. Once you have nailed this stage, it is easy to flow with your post.
Give your audience something to walk away with.
Mistake: You’re relying on the conceptual instead of the concrete.
The first thing most new bloggers do is that they research how other publications are writing about a particular topic. However, if you observe closely, most of the results that pop out on Google’s first page are mostly about vague ideas. How then can you stand out in your writing? You can include actionable steps to achieve success in blogging.
Solution: Include actionable steps to achieve success.
One of the major tenets of content creation is that it should be useful, and this implies that your audience takes away from your post.
Take 30 minutes to edit your post.
Mistake: You think you’re done once the writing’s done.
Most people make the grave mistake of editing after writing. It sounded so great in their mind that they feel it must be easy to read. Most of the time this is not so, as every content needs to be edited before it is posted.
Solution: You’ll never regret time spent proofreading.
Everyone needs to edit their content, even experienced writers edit their contents… Most times, our first contents are not all that great. So ensure you reshape and adjust your post. Fix typos, accidental its/its mistakes and run-on sentences. Make sure your content flows just as well as it did in your outline.
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